The mechanic
Spotlight bundles two delivery channels into one product:
Your roles appear above organic on the state, specialty, and system pages relevant to them. Marked "Sponsored" — candidates know it's placement, not an editorial endorsement.
You're billed when a candidate clicks through to your ATS, not for impressions. No clicks, no charge. Click fraud filtered server-side (visitor dedupe + UA + dwell-time sanity).
Pricing
| Tier | Includes | Monthly | Overage / click |
|---|---|---|---|
| Pay-per-click only | No slot, no minimum. Bid alongside other PPC inventory. | $0 | $2 – $4 |
| Spotlight — Standard | Top placement on 1 state × up to 3 specialties. ~500 included apply-clicks/mo. | $1,500 | $2.50 |
| Spotlight — Multi-state | Top placement on up to 5 states × all specialties + system page. ~2,000 included clicks/mo. | $4,000 | $2.00 |
| Enterprise | National coverage, dedicated success contact, custom dashboards, API feed. | Custom | |
Why this works
- Audience. Waypoint indexes ~65,000 active hospital jobs and ~57,000 travel contracts from 120+ U.S. systems. Candidates come for the breadth and the wage data.
- Intent. A visitor on
/jobs/state/tx/icu-critical-careis searching for ICU work in Texas. Your sponsored slot at the top of that page reaches a candidate already on the path to apply. - Direct-to-ATS. Apply-clicks route to your own application system. No intermediary recruiter, no candidate-side fee, no email-then-screen funnel.
- Wage-transparency context. Every sponsored card displays alongside published pay scales for that system. Hospitals who pay competitively are advantaged on Waypoint by design.
Attribution & reporting
Every Spotlight click is logged with timestamp, sponsorship_id, and (where consented) anonymous visitor_id. Monthly reports include:
- Total impressions + apply-clicks per slot
- Apply-click rate (CTR) by specialty and state
- Top-performing role IDs
- Itemized billing reconciliation
Disputes get a per-click audit log — partial visitor IDs, user agents, dwell times. We err on the candidate side: bot traffic and sub-second bounces are never billed.
Start a pilot
Standard pilots run 60 days, no commitment beyond that. We'll seed your roles into the placement engine, ramp impressions across week one, then steady-state through week 8 with weekly check-ins. Decide to continue or walk away at day 60.