Achieving the ultimate goal of any marketing strategy, “delivering the right message to the right audience at-the right time,” remains a distant dream for marketers. However, with increasing access to a wide variety of marketing data, firms can take a data-driven approach to formulate marketing strategies that are more scientific and number-driven. The objective of this course is to develop marketing strategies using data-driven marketing approaches.
The course will introduce various tools and techniques of marketing analytics to generate marketing insights from data. Through the lenses of marketing analytics, students will analyse consumers’ online and offline behaviour to maximize firm value and precisely quantify the return of marketing investment. With the growing role of data in marketing, this course will help you answer these following marketing questions: what data/numbers are important, how to use data to tell a brand story, optimize marketing goals, and quantify the return on investment.
Job RequirementsPossess a Master’s Degree or professional qualification in the relevant discipline.5 years of relevant work experience will be an added advantageAt least 2 years of relevant teaching experience at the tertiary level would be a plus. Must be available to conduct a weekly 3-hour lecture for a period of 9 weeks. Must be available to teach classes during the weekday or Saturday between 8.30AM and 6.30PM and/or weekday evenings from 7pm - 10pmMust be able to handle sizeable class, grade assessments and provide constructive feedback to students within a given timeline.
We regret that only shortlisted candidates will be notified. SIM-RMIT is looking for associates who are dedicated, highly motivated and possess a strong passion for teaching and shaping the minds of the young generation. Candidates must be able to handle a sizeable class, manage assessment marking and provide constructive feedback to students within a given timeline.
Associates will work closely under the guidance of the course coordinator based in the partner university. We regret that only shortlisted candidates will be notified.