Full employer posting
Digital Marketing Specialist - (Days) FT Hybrid At Adena Health, professional roles shape the systems, strategy, and operational excellence that support patient care across Southern Ohio. These positions are a great fit for leaders and specialists who value purpose-driven work and community impact. Mission Statement: “Called to serve our communities”.
Guiding Principle: “Let all that you do be done in love”. Vision: To be the region's most trusted partner in healthcare. Values: Compassion, Excellence, Integrity, and Trust.
Position Highlights: Position: Digital Marketing Specialist Salary: Based on Experience Work Life Balance: Full-Time - Hybrid (3 days Work from Home, 2 days in Office) Location/Department: Chillicothe Reports to: Director of Digital Strategy At Adena Health, professional roles shape the systems, strategy, and operational excellence that support patient care across Southern Ohio. These positions are a great fit for leaders and specialists who value purpose-driven work and community impact.
Why Adena? Community-centered decision making Leadership visibility and cross-functional collaboration Competitive compensation and benefits Growth-focused culture Opportunity to influence real healthcare outcomes Does Adena offer growth opportunities? Growth at Adena isn’t one-size-fits-all.
It’s built through relationships, mentorship, and opportunity. Caregivers are encouraged to explore career paths that fit their strengths and interests through: Emerging leader and leadership development programs Tuition assistance and education support Skill-building and lateral career opportunities Visibility with leaders who recognize potential early What You’ll Do Under the direction of the Director of Digital Strategy, develop and execute paid and organic digital marketing strategies to generate traffic to Adena's digital properties.
Provide inventive and intelligent perspective and implementation of a variety of digital marketing tactics including managing paid search strategy (Google Ads, Facebook Ads), digital display (Google Display Network) and paid social media marketing (Facebook Ads, Instagram Ads) to support marketing strategies focused on growing brand awareness and patient generation. This role will also manage the SEO and AI-optimization strategies for all website pages and online content, will aid in the management of the Adena Health website, and will oversee Adena's provider listings and reputation tools.
The Digital Marketing Specialist will execute site tagging and ad tracking via Piwik Pro to ensure accurate results for all digital campaign reporting.
Required Educational Degree: Bachelor’s Degree Major/Area of Concentration: Marketing or related field Preferred
Required Certifications, Credentials and Licenses: Preferred Certifications, Credentials and Licenses: Certification in Google Ads and Google Analytics Required
3-5 years of hands-on experience managing paid and/or organic digital channels with a focus on lead generation. 3-5 years of experiencing making website updates in an enterprise CMS. Strong working knowledge of SEM, Paid Social, Google Tag Manager and Google Analytics best practices. Analytical skills and a desire to drive continuous improvements in results.
Preferred
Prior hospital or healthcare experience a plus Why Caregivers Stay? Reliable compensation Strong healthcare coverage options 3.5% retirement match with automatic annual increase PTO that grows with tenure Visible leadership impact within a regional health system Ready to Explore? If you’re seeking meaningful professional work where strategy meets community impact — we’d love to connect.
Apply today to be connected directly with a Talent Acquisition representative! Adena Health System is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, or status as a qualified individual with disability or any other protected class
Full time
About the role
Under the direction of the Director of Digital Strategy, develop and execute paid and organic digital marketing strategies to generate traffic to Adena's digital properties.