Baptist Health is the region's largest not-for-profit healthcare organization, with 12 hospitals, over 29,000 employees, 4,500 physicians and 200 outpatient centers, urgent care facilities and physician practices across Miami-Dade, Monroe, Broward and Palm Beach counties. With internationally renowned centers of excellence in cancer, cardiovascular care, orthopedics and sports medicine, and neurosciences, Baptist Health is supported by philanthropy and driven by its faith-based mission of medical excellence.
For 26 years, we've been named one of Fortune's 100 Best Companies to Work For, and in the 2025-2026 U. S. News & World Report Best Hospital Rankings, Baptist Health was the most awarded healthcare system in South Florida, earning 63 high-performing honors.
What truly sets us apart is our people. At Baptist Health, we create personal connections with our colleagues that go beyond the workplace, and we form meaningful relationships with patients and their families that extend beyond delivering care. Many of us have walked in our patients' shoes ourselves and that shared experience fuels out commitment to compassion and quality.
Our culture is rooted in purpose, and every team member plays a part in making a positive impact – because when it comes to caring for people, we're all in. At Baptist Health, we’re committed to supporting our employees at every stage of their journey, both personally and professionally. Our approach is rooted in a “grow our own” philosophy, designed to help our team members build meaningful, long-term careers with us, supported by benefits that make a real difference, including: Career growth and development opportunities , with clear pathways and ongoing support Comprehensive health and wellness resources that go beyond traditional benefits A wellness program that can help employees eliminate their medical plan deductible , reducing out-of-pocket healthcare costs Tuition reimbursement to support continued learning and advancement And so much more Together, these benefits and others reflect our commitment to caring for our people, so they can build fulfilling careers with us while making a meaningful impact every day.
Description: The Director, Digital Marketing Strategy is responsible for digital and omnichannel marketing strategy across the organization. This role will bring digital and omnichannel subject matter expertise to lead and design strategic marketing plans to meet marketing and brand objectives. The Director, Digital Marketing Strategy will ensure that all marketing personalization, marketing journeys, digital and CRM campaigns align with marketing objectives.
This role serves as a business partner developing digital and CRM marketing plans with brand marketing alignment, adherence of privacy and compliance requirements, as well as identifying measurement and reporting analytics for all programs. Estimated salary range for this position is $155015.78 - $201520.51 / year depending on experience.
Degrees: Bachelors. Additional
10+ years experience in account management, marketing strategy and/or digital and CRM marketing strategy. MBA or Master‘s degree preferred or any equivalent combination of relevant experience and skills. Strong knowledge and demonstrated experience planning and executing omnichannel digital marketing, marketing automation and enterprise customer relationship management (CRM) marketing programs.
Must have experience with personalization, 1:1 approaches, marketing journeys and data capture techniques. Ability to lead planning/execution large complex marketing omnichannel executions, including web, email, emerging media tactics, mobile (apps/sites/media/SMS), SEO/SEM, social media. A leader and strategic thinker with the ability to reach across different departments across the organization to collaborate on the execution of strategic marketing and patient communications. 10+ years experience in account management, marketing strategy and/or digital and CRM marketing strategy.
MBA or Master‘s degree preferred or any equivalent combination of relevant experience and skills. Strong knowledge and demonstrated experience planning and executing omnichannel digital marketing, marketing automation and enterprise customer relationship management (CRM) marketing programs. Must have experience with personalization, 1:1 approaches, marketing journeys and data capture techniques.
Ability to lead planning/execution large complex marketing omnichannel executions, including web, email, emerging media tactics, mobile (apps/sites/media/SMS), SEO/SEM, social media. A leader and strategic thinker with the ability to reach across different departments across the organization to collaborate on the execution of strategic marketing and patient communications. Maintains demonstrated competency in the use of AI tools to enhance work quality, productivity, and efficiency; appropriately incorporates AI into daily responsibilities while exercising required human judgment, oversight, and adherence to all Baptist Health standards and policies.
Minimum Required
10 Years EOE, including disability/vets