Director, Marketing & Corporate Communications

GENERAL SUMMARY The Director, Marketing & Corporate Communications provides strategic leadership for CHKD’s integrated marketing and communications function, including brand strategy, creative services, publications, advertising, digital and web strategy, social media, broadcast media, public relations, media relations, and corporate communications. The Director develops and implements contemporary marketing and communications strategies that support CHKD’s mission, values, strategic priorities, reputation, and long-term growth.

Serving as a trusted advisor to senior leaders, the Director provides counsel on critical communications issues and ensures consistent, timely, and effective communication across internal and external audiences. The Director is responsible for strengthening CHKD’s brand identity, advancing organizational transparency, enhancing communications infrastructure, and establishing processes that promote service quality, budgetary compliance, departmental clarity, and measurable results.

The role requires strategic thinking, independent problem-solving, sound judgment, and a highly collaborative approach to working across the health system. Reports to department leadership.

AND RESPONSIBILITIES Provides strategic leadership for CHKD's integrated marketing, brand, public relations, media relations, and corporate communications functions, ensuring alignment with the organization's mission, values, strategic priorities, and growth objectives. Serves as a trusted advisor to senior leadership, providing counsel on strategic, sensitive, and emerging communications issues while leading crisis communications planning and organizational readiness efforts.

Develops and executes comprehensive marketing and communications strategies that enhance CHKD's reputation, strengthen brand awareness, support organizational transparency, and deliver consistent messaging across internal and external audiences. Leads the development, implementation, and evaluation of contemporary marketing, digital, media, and communication initiatives, utilizing research, analytics, and performance measures to assess effectiveness and drive continuous improvement.

Builds, develops, and leads a high-performing team by establishing clear priorities, accountability, and performance expectations to achieve departmental and organizational goals. Directs the day-to-day operations of the department, ensuring effective resource management, budget stewardship, operational excellence, regulatory compliance, and the continuous improvement of processes, systems, and workflows. Leads, manages, coaches, and trains a team or department, provides guidance, support, and mentors to ensure optimal performance and productivity.

Oversees the recruitment, hiring, team/department orientation, performance appraisals and disciplinary actions including up to termination processes for a team or department. Performs other duties as assigned. LICENSES AND/OR CERTIFICATIONS Required Licenses and/or Certifications Valid Virginia driver’s license and be able to meet the insurance requirements of the hospital, if required by position.

Preferred Licenses and/or Certifications None preferred. MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS Required Education and Experience Bachelor’s degree in marketing, business or a closely related field required. 7+ years progressively responsible work experience in marketing, communications, public relations, brand strategy, or a related field, including demonstrated leadership responsibility required. Experience using research, analytics, and performance measures to evaluate strategy and guide decision-making, required.

Experience building and leading high-performing teams and collaborating effectively across functions, required. Preferred Education and Experience Master’s degree in closely related field preferred. Previous healthcare experience preferred.

Required Knowledge, Skills and Abilities Strong knowledge of contemporary marketing practices, digital communications, media relations, brand management, and crisis communications. Exceptional interpersonal, written, verbal, and presentation skills Demonstrated ability to influence and communicate credibly with senior leaders and other key stakeholders. Sound judgment and the ability to manage sensitive, complex, and time-critical communications.

WORKING CONDITIONS Normal office environment with little exposure to excessive noise, dust, temperature and the like. PHYSICAL REQUIREMENTS Click here to view physical requirements.

Days shift