Director of Marketing

Develops, implements, and directs programs designed to increase the hospital’s market share and enhance the public image of the hospital and its services. Identifies opportunities to diversify the hospital’s products and services through data analysis and develops programs to increase community awareness of the quality and breadth of care available at the hospital. Serves as the administrative liaison to the hospital volunteer and Our Healthy Circle programs.

Maintains community involvement at various levels to promote a positive image of the hospital and clinics. Markets the hospital through written, verbal, and technical media. Acts as the facility’s Public Information Officer.

Ensures the hospital and all service lines are positioned as the best consumer choice by: Developing marketing plans for the hospital, clinics and service lines. Developing internal and external communications tools. Planning, promoting, and coordinating public relations activities.

Analyzing strategic information to develop appropriate plans and strategies. Developing collateral materials to promote hospital services. Coordinating corporate advertising and direct mail campaigns.

Manages the hospital’s social media platforms, including content development, posting, monitoring, and audience engagement. Manages the hospital’s online reputation across platforms such as Google Reviews by monitoring patient feedback, coordinating responses, and promoting a positive public image. Knowledge, Skills and Abilities: Excellent verbal and written communication skills.

Demonstrated experience managing media relations. Experience managing projects, people and budgets. Strong work ethic, self-directed, independent, and able to work with minimal supervision.

Demonstrated experience working effectively and collaboratively as part of a team. Strong interpersonal skills and commitment to exceptional customer service. Ability to handle multiple, high-priority tasks efficiently and in a timely manner.

Ability to maintain confidentiality.

3-5 years of experience in Marketing and/or Public Relations. Healthcare experience is strongly preferred. Bachelor's degree in marketing, communications, business or administrative area required.

Proficiency in MS Word, Excel, PowerPoint required.

Competitive salary and benefits package. Opportunities for professional development. Supportive work environment with a collaborative team.

Comprehensive healthcare coverage. Retirement savings plan. Paid time off.

Student loan repayment program. Education Bachelors (required)