Marketing and Patient Communications Specialist Senior

General Summary Plays a key role in enhancing patient engagement and promoting healthcare services through strategic marketing and effective patient communications. Responsible for helping develop and execute integrated marketing campaigns, creating patient-facing communications, and ensuring consistent messaging across all channels. Contributes to an integrated, collaborative, data-driven Marketing and Patient Communications Team that is known for high reliability and excellence in execution.

Must be an exceptional writer, enjoy executing events, and being part of a highly collaborative, innovative, and data-driven Marketing and Communications function. Duties and Responsibilities

Partners with the Marketing and Patient Communications directors, program leads and strategists to develop and execute plans. Leads initiatives to evaluate and enhance patient communication workflows, ensuring clarity, consistency, and alignment with organizational goals. Coordinates the execution plan for special projects, special events and meetings to meet system goals and objectives.

Participates in assessing the quality and effectiveness of marketing and patient communication efforts and contributes ideas for future activities. Continuously scans the internal and external environment/industry trends, understands the organization’s major strategic and operating priorities and helps to identify and recommend relevant marketing and patient communication opportunities to support patient engagement and growth.

Responsible for photography and videography of system functions and other related activities. Utilizes strong project management skills to achieve objectives and meet deadlines. Common Expectations: Maintains established policies and procedures, objectives, quality assessment and safety standards.

Enhances professional growth and development through participation in educational programs, current literature, in-service meetings, and workshops. Provides outstanding service to all customers; fosters teamwork; and practices fiscal responsibility through improvement and innovation. Assists in proofreading, writing and idea development for marketing and patient communications projects.

Travel

Estimated Amount: 15% - Periodic

primarily for meetings, training, and periodic visits to clients, project sites, or system locations. Qualifications Minimum

Bachelors Degree In Marketing, Business or related field. Required Work

5 years Experience in marketing or related field. Required Experience in a large, complex healthcare organization. Preferred Knowledge, Skills, and Abilities: Excellent written/oral communications, interpersonal and organizational skills.

Strong computer skills and willingness to embrace new technology and artificial intelligence. Strong writing and project management skills. Familiarity with marketing platforms and tools.

Strong project management and organization abilities. Benefits Offered: Comprehensive health benefits Retirement savings plan Paid time off (PTO) Education assistance Financial education and support, including DailyPay Expanded Paid Parental Leave For additional details: Benefits & Incentives | WellSpan Careers (joinwellspan.org)

Full time · Shift1 - Day shift · 40 hours per week