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The Marketing Communications Specialist develops, executes, and manages integrated marketing and communications plans that support organizational goals and service line strategies. This role leads campaign planning and implementation across multiple channels, including digital, social, web, print, paid media, and multimedia, while ensuring brand consistency and high-quality content. The position uses data and analytics to evaluate performance, guide strategy, and optimize results, and collaborates closely with internal teams, physicians, and external partners to deliver effective, impactful marketing initiatives.
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Develops and maintains integrated marketing and communications (IMC) plans for leadership, assigned clients and service lines that align with organizational strategies and goals. Leads marketing meetings with client groups to share analytics, discuss ongoing and upcoming initiatives, and ensure alignment with organizational priorities. Presents IMC plans, recommendation, and performance insights rto leadership and assigned clients and service lines.
Executes IMC plans in coordination with department leadership, clients, colleagues, vendors, and other stakeholders. Manages campaigns end-to-end, including tactical execution across digital, social, web, print, outdoor, and other paid media channels in partnership with advertising agencies. Writes press releases, social media content, website copy, blogs, brochures, and rack cards, and other marketing materials.
Oversees production of creative assets and vendor deliverables. Responsible for collaborating with subject matter experts within the clinical service lines on content to ensure accuracy and effectiveness of content. Monitors and evaluates IMC plan performance and regularly reports analytics and trending data.
Analyzes campaign performance, including paid media and social metrics, and uses data-driven insights to inform future strategies and recommendations. Collaborates with internal teams, physicians, and external vendors to ensure brand consistency and effective execution of marketing initiatives. Works closely with physicians on service line strategies and provider promotion efforts.
Develops and manages video, multimedia, and digital content. Writes, proofreads, and edits content across multiple platforms, including but not limited to marketing materials, press releases, blogs, social media posts multimedia content, website copy, and other print material. Ensures all materials adhere to brand standards and quality guidelines.
Serves as project manager for events aligned with organizational priorities and strategic goals. Engages in continuous personal and professional development by regularly researching industry publications, participating in relevant training, webinars, and professional organizations, analyzing emerging marketing technologies and platforms, and applying current best practices to maintain expertise in digital marketing trends, paid media strategies, multimedia content creation, and related technologies.
Other duties as assigned.
A Bachelor's degree in marketing, communications, business, or healthcare administration is required. A minimum of three (3) years of experience in a marketing-related position. Healthcare or advertising agency experience strongly preferred.
Strong communication, writing, project management, and organizational skills. Working knowledge of and experience using Twitter, Facebook, Instagram, and other social media platforms. Knowledge and proficiency with project management software and/or databases strongly preferred.
Knowledge of Microsoft Word, PowerPoint, and Excel is required. Knowledge of Microsoft SharePoint preferred. Exceptional customer service skills.
Excellent verbal and written communication skills; proofreading and editing skills required. Strong interpersonal and communication skills necessary to positively interact with the public, medical staff, and co-workers. Demonstrate self-motivation, creativity, and flexibility, take a positive approach to diverse environments, and live MWHC values.
MWHC will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, and veteran or disability status (EOE). We are also committed to equitable and transparent compensation practices and comply with all applicable pay transparency and pay equity laws.RequiredPhysical
Constant (67-100% of workday) sitting and use of arms and hands; occasional (0-33% of workday) standing, walking, bending, squatting; ability to lift, push, and pull up to 10 lbs.; auditory and visual skills. Mental
Possesses critical thinking and analytical skills. Ability to multi-task. Ability to communicate effectively and collaborate with a multi-disciplinary team.
Environmental Requirements and Exposure Hazards: Potential risk of exposure to chemicals. “It is the policy of Mary Washington Healthcare to provide reasonable accommodations to qualified individuals with a disability who are applicants for employment or Associates.”Compensation
$32.44 - $45.42