Marketing Specialist

and Responsibilities Develop, coordinate, and maintain marketing content for social media, the hospital website, newsletters, flyers, and other communication platforms. Create engaging and informative content that promotes hospital services, providers, programs, events, and community initiatives. Assist with planning and implementing marketing campaigns, community outreach activities, health fairs, and hospital events.

Coordinate photography, graphics, promotional materials, and other marketing resources. Maintain a consistent brand identity and professional image across all marketing materials. Collaborate with hospital departments and leadership to identify marketing needs and opportunities.

Monitor social media engagement and marketing campaign performance; provide recommendations for improvement. Assist with media relations, press releases, and community announcements as needed. Ensure marketing materials are accurate, professional, and compliant with applicable healthcare privacy and confidentiality requirements.

Perform other marketing and administrative duties as assigned. Requirements Associate's or bachelor's degree in marketing, communications, Public Relations, or a related field preferred; equivalent experience may be considered. Experience in digital marketing, SEO analytics, communications, or content creation preferred.

Strong written and verbal communication skills. Proficiency with social media platforms, Microsoft Office, and basic graphic design tools. Ability to manage multiple projects, meet deadlines, and work independently.

Creative, detail-oriented, and highly organized. Ability to maintain confidentiality and exercise sound judgment in a healthcare environment.