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Advocate Health·Charlotte, NC

Marketing Technology & Consumer Data Product Manager - CRM Governance

Healthcare AdministrationFull time40 hrs/wk
iPosting details
Schedule40 h/wk · Full time
EducationBachelor's degree
Experience5+ years
SourceAdvocate Health · posted Oct 7, 2026
✓Requirements
Certifications
Relevant platform or domain certifications preferred (e.g. Salesforce, marketing technology, data platforms, privacy, etc.)
Advanced platform certifications (e.g., Salesforce, CDP, CMP, privacy, data governance) strongly preferred
Education
✓Bachelor’s degree in Business, Marketing, Information Systems, or related field required
Qualifications
✓5+ years of experience in product management, marketing technology, consumer data, or related fields
✓Demonstrated experience owning and leading product domains, platforms, or capabilities (not advisory roles)
✓Experience establishing operating models and driving enterprise-scale outcomes
✓Leading major product domains
✓Strong understanding of marketing technology ecosystems (CRM, CDP, CMP, personalization, etc.) We currently use Salesforce with Marketing Cloud Next
✓Ability to translate business strategy into scalable product capabilities and operating models
✓Proven ability to lead cross-functional teams in complex, matrixed environments
✓Strong analytical, problem-solving, and decision-making skills
✓Executive-level communication and influence skills
✓High ownership mindset with accountability for outcomes
✓Deep familiarity with CRM governance frameworks, messaging standards, and enterprise communication controls
✓Proven ability to establish and enforce governance models for campaign execution, messaging, and channel usage
✓Strong understanding of messaging lifecycle, including content structure, approval workflows, and compliance considerations
✓Demonstrated success enabling consistent, scalable messaging practices across multiple teams, channels, and lines of business
✓Experience partnering with marketing, compliance, legal, and technology teams to operationalize governance and messaging standards
Experience within healthcare preferred
+Benefits
✓Medical, dental and vision
✓Paid time off
✓Paid parental leave
✓Retirement plan
✓Life and disability insurance
✓Wellness and mental health resources
+Advocate Health
134administration roles open
CharlotteNC
Pay for this position
Employer-posted
$54.90 – $82.35/hr
vs. North Carolina administration roles that post payvs. NC administration rolesmedian $38.38
$15/hrTop of this range is 115% above the state median$85/hr
Apply to Advocate HealthContact Recruiter about this role
✓You’ll need
Certifications
Relevant platform or domain certifications preferred (e.g. Salesforce, marketing technology, data platforms, privacy, etc.)
Advanced platform certifications (e.g., Salesforce, CDP, CMP, privacy, data governance) strongly preferred
Education
✓Bachelor’s degree in Business, Marketing, Information Systems, or related field required
Qualifications
✓5+ years of experience in product management, marketing technology, consumer data, or related fields
✓Demonstrated experience owning and leading product domains, platforms, or capabilities (not advisory roles)
✓Experience establishing operating models and driving enterprise-scale outcomes
✓Leading major product domains
✓Strong understanding of marketing technology ecosystems (CRM, CDP, CMP, personalization, etc.) We currently use Salesforce with Marketing Cloud Next
✓Ability to translate business strategy into scalable product capabilities and operating models
✓Proven ability to lead cross-functional teams in complex, matrixed environments
✓Strong analytical, problem-solving, and decision-making skills
✓Executive-level communication and influence skills
✓High ownership mindset with accountability for outcomes
✓Deep familiarity with CRM governance frameworks, messaging standards, and enterprise communication controls
✓Proven ability to establish and enforce governance models for campaign execution, messaging, and channel usage
✓Strong understanding of messaging lifecycle, including content structure, approval workflows, and compliance considerations
✓Demonstrated success enabling consistent, scalable messaging practices across multiple teams, channels, and lines of business
✓Experience partnering with marketing, compliance, legal, and technology teams to operationalize governance and messaging standards
Experience within healthcare preferred
+Benefits
Medical, dental and visionPaid time offPaid parental leaveRetirement plan

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