Senior Director, Marketing Operations

At Oceans Healthcare, we are passionate about helping adults and seniors attain the best possible quality of life. As a nationally recognized provider of behavioral health services, we treat patients experiencing symptoms of depression, anxiety, schizophrenia, behavioral changes related to medication management or substance abuse and other behavioral issues. Through our inpatient behavioral services and intensive outpatient programs, Oceans Healthcare offers comprehensive behavioral and mental health services to help patients at every stage of the healing process.

Our staff is committed to caring for patients and their families with dignity, honesty and compassion. Position is located onsite in Plano, TX Reporting to and partnering closely with the EVP, Marketing & Communications, the Sr. Director will provide day-to-day oversight of strategic marketing, brand management, and integrated communications.

This leader will guide a team of professionals, align marketing priorities with the organization's strategic plan and growth goals, and ensure resources are deployed effectively within approved budgets. As the organization's brand guardian, the Director will promote message and visual consistency across internal and external platforms. The role combines strategic leadership with hands-on operating discipline, including campaign planning, market research, content development, performance measurement, marketing technology, vendor management, and team development.

Translate organizational strategy into comprehensive marketing, communications, and brand plans that support reputation, growth, and operational priorities. Provide day-to-day leadership for the marketing and communications function, establishing priorities, operating rhythms, accountability, and disciplined execution across multiple concurrent initiatives. Serve as the brand guardian, ensuring message, tone, visual identity, and positioning remain consistent across internal and external communications.

Develop and execute campaigns across advertising, direct marketing, websites, electronic media, social media, collateral, and service or program promotions. Establish meaningful performance measures, monitor results through defined KPIs, and use findings to improve effectiveness and resource allocation. Use primary and secondary research to understand market dynamics, audience needs, competitive factors, and emerging opportunities; convert insights into practical marketing action.

Write, edit, and oversee high-impact messaging that is clear, accurate, audience-appropriate, and aligned with Oceans Healthcare's voice and standards. Leverage database marketing, customer relationship management, and marketing automation tools to strengthen engagement, improve targeting, and support growth. Lead, coach, and mentor marketing and communications professionals; set clear expectations, optimize individual and team performance, and support professional development.

Build trusted relationships across the organization, balancing the needs of multiple internal customers while creating alignment, consensus, and forward momentum. Manage contracted partners, vendor performance, billing processes, and approved budgets with strong attention to value, quality, and accountability. Other responsibilities as assigned.

Qualifications Experience Education /

Bachelor's degree in communications, marketing, or a related field is required (Master’s degree is preferred) Minimum of 8 years of progressive experience in healthcare marketing and communications. Experience working within an in-house agency model is preferred. Demonstrated excellence in writing and editing, supported by a strong copywriting portfolio.

Strong account management experience supporting multiple internal customers and competing priorities. Prior supervisory experience leading a team in a professional environment. Proven ability to manage multiple projects and shifting priorities in a fast-paced setting.

Demonstrated creativity, customer focus, consensus-building, and sound judgment. Skills / Abilities: Exemplary project management skills, including the ability to prioritize and implement multiple initiatives simultaneously. Ability to work effectively under pressure and respond thoughtfully to unexpected opportunities and challenges.

Exceptional written and verbal communication skills. Working knowledge of AP Style. Ability to move comfortably between strategy and execution, bringing both enterprise perspective and attention to detail.

Service-oriented leadership style grounded in clarity, reliability, humility, and respect. Work Environment: Subject to many interruptions. Occasional pressure due to multiple calls and inquiries.

This position can be high paced and stressful; must be able to cope mentally and physically to atmosphere. Work requires spending approximately 90% or more of the time inside a building that offers protection from weather conditions but not necessarily from temperature changes.

, including via automobile, planes and/or trains, as required.