Position Details Lakeland Regional Health is a leading medical center located in Central Florida. With a legacy spanning over a century, we have been dedicated to serving our community with excellence in healthcare. As the only designated Level 1 Trauma Center for Polk, Highlands, and Hardee counties, and the second busiest Emergency Department in the US, we are committed to providing high-quality care to our diverse patient population.
Our facility is licensed for 910 beds and handles over 200,000 emergency room visits annually, along with 49,000 inpatient admissions, 21,000 surgical cases, 4,000 births, and 101,000 outpatient visits. Active - Benefit Eligible and Accrues Time Off Work Hours per Biweekly Pay Period: 80.00
Monday - Friday 8:00 am to 4:30 pm Location : 210 South Florida Avenue Lakeland, FL Pay Rate : Min $70,324.80 Mid $87,900.80
The Creative & Design lead for Lakeland Regional Health will set the creative vision for our brand and bring it to life. This is a hands-on, senior role that will shape how the brand looks and feels across every touchpoint, while personally producing high-caliber design work and providing day-to-day guidance to a graphic designer and external creative partners. This individual will be a key partner to the Senior Director, Brand and Consumer Strategy as we evolve and elevate an established brand.
That means you bring not just craft, but strategic judgment to transform an existing identity thoughtfully — honoring equity while modernizing for where the organization is headed. If you’re energized by both the “why” of a brand and the “how” to bring it to life, this role is built for you.
Standard Work: Creative & Design Lead Define and champion the creative vision, translating brand strategy into distinctive, cohesive design across campaigns, channels, and environments Lead concept development from insight through execution, service as the creative quality gate for work produced in-house and by external partners Personally design and produce polished creative including campaign assets, collateral, digital, print, and presentations while providing day-to-day design support across the marketing function Partner with the Marketing and Communications leadership team on brand development and the thoughtful evolution of an established brand — positioning, expression, and rollout Contribute to nomenclature and naming architecture, building a clear, scalable system for sub-brands, service lines, and offerings Develop, document, and steward the visual identity system, brand standards, and design guidelines Build and maintain templates, toolkits, and asset libraries that empower teams to produce on-brand work at scale Provide signage and environment design support, ensuring the brand shows up consistently across physical spaces and wayfinding Provide creative direction, mentorship, and day-to-day guidance to the graphic designer through a dotted-line reporting relationship, while coordinating and art directing freelancers and external agency partners to ensure consistently exceptional creative work Partner with the Director, Content and Communications to keep visual standards and messaging in lockstep — ensuring that as the brand’s look is updated, its content and voice are updated alongside it Collaborate with the communications team, including the writers and videographer, to operate as one cohesive creative team as needs arise.
Competencies & Skills Essential: Expert command of the Abobe Creative Suite and modern design tools, including Canva. Fluency in brand systems: visual identity, standards, and scalable design frameworks Excellent judgment, communication, and the ability to move between strategic thinking and execution Motion, digital, and/or presentation design capabilities. Qualifications & Experience Essential: Bachelor Degree Essential: Bachelor’s degree in graphic design, visual communications, fine arts or a related field.
Other information: Experience Essential: - 8-10 years of experience in creative direction and/or senior graphic design, including directing creative work for a brand or organization. - A strong portfolio demonstrating both conceptual creative direction and hands-on design craft. Portfolio required for consideration. - Proven experience evolving or transforming an established brand, not only building net-new brands. - Experience guiding designers and coordinating external freelancers and agencies. - Signage, environmental, and/or wayfinding design experience.
Experience Preferred: - Experience in healthcare or another regulated, multi-stakeholder environment. - Experience with nomenclature and naming architecture.