Director of Business Development

Responsibilities Shape the future of behavioral health care throughout the Forest Park community by joining our extraordinary team at Riveredge Hospital. Bring your compassion, expertise, enthusiasm, and passion for quality to a place that cultivates wellness and inspires hope. We are currently seeking a Director of Business Development for Riveredge Hospital.

Simply apply to the posting and discuss your interests with the hiring manager if you are selected to come in for an interview. The Director of Business Development oversees the provision of Sales, Marketing, and Customer Service activities within the Marketing Department. The Director of Business Development is responsible for achieving the desired utilization of the organization’s continuum of care through the effective application of marketing principles and methods.

As a member of the facility management team, the Director of Business Development is actively involved in discussions related to a wide variety of facility issues including, but not limited to, strategic planning, potential growth opportunities, future projects, changing in programing/protocols, recruitment and retention. The Director of Business Development is responsible for the facility’s strategic marketing plan, enhancing the facility’s brand/image, management of all sales and business development activities and maintaining an active and productive working relationship with internal departments and communicates issues or potential problems proactively, especially with CEO and Director of Admissions/Intake.

Hours are based on departmental and facility needs and may include day, evening and weekend hours, as directed by the CEO/Managing Director.

Sales/Account Management Strategically analyzes and designates target markets for account managers and territory/account assignments, taking into account the strengths and weaknesses of each account manager. Insures that expertise and personal styles of team members are insightfully matched to prospective referral sources. Provides short- and long-term market forecasts and reports by directing market research collection, analysis and, interpretation of market data.

Leads and oversees the development and growth of profitable new business opportunities. Develops and implements marketing strategies to assist the facility in meeting business objectives. Monitors the performance of each account manager against departmental goals.

Assists account managers in developing individual sales plans, territory management and routing schedules. Acts as a resource to marketing team members and department managers. Accompanies each account manager on a minimum of a quarterly basis, or more often as needs arise, to assess selling techniques, document outcomes, provide constructive feedback, retrain and redirect, as needed.

Holds regularly-scheduled, agenda-driven sales meetings that are responsive in content to account managers’ needs; invites other appropriate staff to serve as resources. Assists account managers in making calls, including probing for information and procuring commitment from prospective referral sources to use facility’s services. Conduct ongoing in-service education and training in the areas of Sales Excellence, messaging, account management, messaging, service recover, customer service, computer systems, time management and business development strategy.

Regularly analyzes results of referral development calls, evaluates and prioritizes referral targets and, modifies strategies as needed. Develops, implements, and monitors the quarterly strategic plan and updates periodically to evaluate goals to plan. Prepares marketing department monthly operating report, inclusive of all required components; utilizes report to monitor success of efforts and to develop and implement corrective action plans, when necessary.

Consistently submits accurate, comprehensive reports to required individuals in a timely manner. Adjusts marketing plans to target specific payers and referral sources. Targets specific patient populations needed for bed capacity.

Works with appropriate leadership team members to regularly obtain and effectively analyze and communicate available clinical outcome and patient satisfaction data. Conducts periodic market needs analysis to assist in developing new services to proactively meet changing needs of market(s) served and makes recommendations to CEO and Leadership team regarding competitive trends. Makes contacts with referral sources and establishes appropriate professional relationships with potential and current referral sources.

The Director of Business Development is expected to maintain a personal “book of business” and make a minimum of twenty face-to-face field based contacts weekly, exclusive of field coaching ride-a-longs. Routinely communicates with referral sources regarding satisfaction level with treatment at the facility. Works with appropriate corporate resources to regularly develop, distribute, obtain and effectively communicate Referral Source Satisfaction Surveys and resulting feedback.

Market/Program Knowledge Develops and maintains comprehensive knowledge of each of the facility’s programs and services, including Inpatient, Residential and Outpatient programs; the assessment process and, transportation services. Develops and maintains a comprehensive knowledge of the facility’s admission criteria and exclusionary criteria as it applies to inpatient, residential and outpatient programs. Develops and maintains an understanding of voluntary and involuntary admissions status and the facility’s procedures regarding processing these admissions.

Regularly attends in-services and program development meetings held by the clinical staff to remain informed of current program issues and programmatic changes or updates. Develops and maintains a current knowledge of general economic and business status of the behavior healthcare market within the Chicagoland marketplace and provides management with relevant information and strategic plans, as appropriate. Maintains and regularly updates analysis of facility’s competitors within the Chicagoland area including programs, bed availability, SWOT, go-to-market strategy and, parent company, if applicable.

Maintains knowledge of the status of UHS-facilities within the Chicagoland area including programs, bed availability, SWOT, and go-to-market strategy. Maintains a general working knowledge of the target markets utilized for referrals, as well as comprehensive knowledge of the status of specific target markets. Community Relations and Marketing Proactively identifies trends and changes in the marketplace and demand for specific niche programs and incorporates these findings into product development and marketing strategies.

Effectively utilizes all marketing means and resources, including market intelligence, referral patterns, research and analysis, sales, advertising and public relations. Participates in the conception and development of various referral source campaigns including, but not limited to print, direct mail, collateral, advertising, social media and web targets. Follows UHS Corporate Media Policy with regards to calls from news media and requests for interviews.

Maintains positive relationships with media. Responds promptly and appropriately to community or press inquiries, keeping the necessary management and corporate media team informed of these events and seeks and follows the necessary direction in responding. Instructs staff regarding proper disposition of public and press inquiries.

Effectively utilizes other methods of advertising based on marketing analysis and consumer response to each medium. Demonstrates sophisticated or advanced understanding of factors affecting sales results and effectively incorporates these into strategic plans. Demonstrations exceptional creativity and resourcefulness in developing messaging, news releases, print and collateral material.

Develops and