Responsibilities Director of Business Development The Director of Business Development oversees the provision of Sales, Marketing, and Customer Service activities within the Business Development Office. The Director of Business Development is responsible for achieving the desired utilization of the organization’s continuum of care through the effective application of marketing principles and methods. As a member of the facility management team, the Director of Business Development is actively involved in discussions related to a wide variety of facility issues including, but not limited to, strategic planning, potential growth opportunities, affiliations, future projects, changes in programing/protocols.
The Director of Business Development is responsible for the facility’s strategic marketing plan, enhancing the facility’s brand/image, management of all sales and business development activities and maintaining an active and productive working relationship with internal departments and communicates issues or potential problems proactively, especially with CEO and Director of Admissions/Intake. Qualifications
Bachelor’s degree in behavioral health area, marketing, business administration or related field.
A minimum of three (3) years’ experience in a health care business development management environment with measurable business development results, and a knowledge of psychiatric and chemical dependency treatment principles, preferred.
Must have a valid driver’s license. Knowledge Skills and Abilities: Knowledge of Northwest Ohio and the surrounding area behavioral health marketplace, insurance plans and referrals sources, psychiatric and chemical dependency treatment. Must possess demonstrated superior leadership abilities and excellent written and oral communication skills.
Must possess knowledge of and skills in application of marketing principles including product, placement, pricing and promotion as well as management of sales, advertising, social media, online presence and public relations resources; creativity and flexibility; skills in data collection and analysis, interpretation, application and, evaluation; strategic planning skills Must have excellent record of adherence to deadlines; customer service skills; teaching or training skills; willingness to travel, including overnight travel as required Hours are based on departmental and facility needs and may include day, evening, and weekend hours, as directed by the CEO/Managing Director.
Full Time, Salaried Position. Arrowhead Behavioral Health offers an excellent time off plan, medical, dental, vision, employee assistance program, life insurance, short and long term disability benefits and 401(k) plan for full time and part time employees. PRIMARY RESPONSIBILITIES Strategically analyzes and designates target markets for account managers and territory/account assignments, considering the strengths and weaknesses of each account manager.
Ensures that expertise and personal styles of team members are insightfully matched to prospective referral sources. Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data. Leads and oversee the development and growth of profitable new business opportunities.
Develop and implement marketing strategies to assist the facility in meeting business objectives. Monitors the performance of each account manager against departmental goals. Assists account managers in developing individual sales plans, territory management and routing schedules.
Acts as a resource to marketing team members and department managers. Accompany each account manager on a minimum of a quarterly basis, or more often as needs arise, to assess selling techniques, document outcomes, provide constructive feedback, retrain and redirect, as needed. Holds regularly scheduled, agenda-driven sales meetings that are responsive in content to account managers’ needs; invites other appropriate staff to serve as resources.
Assists account managers in making calls, including probing for information and procuring commitment from prospective referral sources to use facility’s services. Regularly analyzes results of referral development calls, evaluates and prioritizes referral targets and, modifies strategies as needed. Prepares marketing department monthly operating report, inclusive of all required components; utilizes report to monitor success of efforts and to develop and implement corrective action plans, when necessary.
Consistently submits accurate, comprehensive reports to required individuals in a timely manner. Develops, implements, and monitors the quarterly strategic plan and updates periodically to evaluate goals to plan. Works with appropriate leadership team members to regularly obtain and effectively analyze and communicate available clinical outcome and patient satisfaction data.
Adjust marketing plans to target specific payers and referral sources. Targets specific patient populations needed for bed capacity Conduct ongoing in-service education and training in the areas of Sales Excellence, messaging, account management, messaging, service recover, customer service, computer systems, time management and business development strategy. Make contacts with referral sources and establish appropriate professional relationships with potential and current referral sources.
The Director of Business Development is expected to maintain a personal “book of business” and make a minimum of twenty face-to-face field based contacts weekly, exclusive of field coaching ride-a-longs. Conduct periodic market needs analysis to assist in developing new services to proactively meet changing needs of market(s) served and makes recommendations to CEO and Leadership team regarding competitive trends. Proactively identifies trends and changes in the marketplace and demand for specific niche programs and incorporates these findings into product development and marketing strategies.
Effectively utilizes all marketing means and resources, including market intelligence, referral patterns, research and analysis, sales, advertising, and public relations. Participates in the conception and development of various referral source campaigns including, but not limited to print, direct mail, collateral, advertising, social media, and web targets. About Universal Health Services One of the nation’s largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc.
(UHS) has built an impressive record of achievement and performance. During the year, UHS was again recognized as one of the World’s Most Admired Companies by Fortune; and listed in Forbes ranking of America’s Largest Public Companies. Operating acute care hospitals, behavioral health facilities, outpatient facilities and ambulatory care access points, an insurance offering, a physician network and various related services located all over the U.
S. States, Washington, D. C., Puerto Rico and the United Kingdom. www.uhs.com EEO Statement All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates.
UHS subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws.
We believe that diversity and inclusion among our teammates is critical to our success. Avoid and Report Recruitment Scams At UHS and all our subsidiaries, our Human Resources departments and recruiters are here to help prospective candidates by matching skill set and experience with the best possible career path at UHS